SFA Insights: Domestic Legislation, International Tradealeksandra@ey3media.com
Effective communications from ambitious companies can be an excellent driver of investment, growth and opportunity in emerging markets. But what role can effective private sector communications play in building confidence abroad?
This is a question we have been asking in Ukraine recently, where the business environment is seeking to benefit from the passage of two significant legislative changes – one in finance, the other in farming. The new laws on banking resolution and land reform have already paved the way for a crucial IMF loan package, but systemic issues like corruption, rule of law and the impartiality of the courts may yet keep foreign investors at arm’s length if unaddressed.
We recently worked with Chatham House to develop this discussion by focussing on legislation around land reform and the steps still required to take Ukraine from IMF support to FDI success.